Florida's First Certified Mortgage Planning Specialist - Florida Certified Mortgage Planner

Dear Friend,

Many people would. In fact, the 'American Dream' is to own your own home and to own it outright, with no mortgage. Many people believe they must get the lowest rate mortgage, then start a bi-weekly mortgage plan, and send in additional money whenever possible to eliminate the mortgage as quickly as possible. But, could it be this is exactly what you should not be doing?

If the American Dream is so wonderful, how can we explain the fact that thousands of financially successful people, who have more than enough money to pay off their mortgage, refuse to do so. In other words, if you are attempting to pay off your mortgage as quickly as possible, you are doing something that financially successful people do not do.

 

1. The customer determines the amount and length of time for monthly contributions to continue.
   
   
2. The customer can pay more than the minumum monthly contributions, but not less.
   
   
3. If the customer attempts to pay less, the financial institution keeps all previous contributions.
   
   
4. The money deposited in the account is not safe from loss of principal.
   
   
5. Each contribution made to the account results in less safety.
   
   
6. The money in the account is not liquid.
   
   
7. The money in the account earns a 0% rate of return.
   
   
8. The customer's income tax liability increases with each contribution.
   
   
9. When the plan is fully funded, there is no income paid out.

 

What is this investment? Most of you probably have this investment and do not even know it when presented in this fashion. Some of you may have guessed already, it is your Home's Equity.

Would you like to know a better way to pay off your home?

Would you like to pay it off faster?

Would you like to increase your liquidity?

Would you like to increase your cash flow?

Would you like to learn why you may never want to pay off your mortgage?

Click on the million dollars to get started!

The Rules have changed...

First, you must understand that everything is 100% financed. That's right, even when you pay cash for something, you are financing it.

How is that possible?

It's simple really. If you pay cash for something, you lose the opportunity to invest (or purchase) somewhere else. Therefore, you are financing the cost of foregoing that opportunity.

Here is an example...

If you pay cash for a $100,000 home, you are saving yourself from the burden of paying a mortgage at a particular interest rate (let's say 6.5%). By doing this, you lose the opportunity to invest that cash in another investment vehicle. Let's say that the other investment vehicle is achieving an 8% rate of return tax-free. How much is the lost opportunity costing you?

Let's look at the real cost of paying off the mortgage and we will keep it to percentages for simplicity. We will say you are a fairly typical Floridian, so you are in the 28% tax bracket. The cost of the mortgage is actually only 4.68% (6.5% - 28% tax deduction). So, when you look at the real cost of paying cash for a home in this example, you find that it is 3.32%. Not much when expressed in a percentage, but if we look at the long term and base it on a $100,000 investment, you see that cost (3.32% rate of return over time) will be $270,370.95 over 30 years!

Could you use an extra $270,370.95?

Remember, that is only based on a $100,000 home and the average South Florida home is $400,000 which the cost becomes $1,081,483.82!

Would you be upset if you had an extra $1,081,483.82 when you retired?

We know, you probably do not have the cash to pay for a home outright, so this doesn't work for you. Well, what if we could show you how to create this type of wealth without changing the way you live right now? Would that interest you?

Since you need to borrow money during the course of your lifetime, doesn't it make sense to borrow the money as inexpensively as possible? You should avoid high-interest, nondeductible debt such as credit cards, auto loans, and personal loans. Instead choose the better way...

Click on the million dollars to get started!

 

HARNESS THE POWER OF YOUR MORTGAGE

The "Old" Way of thinking...

First, get the lowest rate mortgage...

Then, start a bi-weekly payment plan...

And send in extra money whenever possible to reduce the principal balance...

This Depression Era mindset has been burned into the American psyche. Is it possible this is destroying your ability to achieve true financial freedom?

The New Rules of Money...

"You should get a big, 30 year mortgage and never pay it off." - Ric Edelman - New York Times Best-Selling Author of the New Rules of Money

The "New" Way of thinking...

Choose the best mortgage, not necessarily the one with the lowest rate...

Stay away from bi-weekly mortgage plans...

Never send extra money to your mortgage company...

Paying off your loan is like burying money in your backyard.

Your goal is to make the smallest payment with the biggest tax break possible. That means never paying off your mortgage.

To understand why, discover the Truth About Money

Click on the million dollars to get started!

The Truth About Money

Here are 5 great resons to carry a big, long mortgage, and never pay it off...

Reason #1: Mortgages do not lower home values.
Your House will increase (or decrease) in value whether or not you have a mortgage. In fact, most people discover that, over time, their mortgage balance falls while their home value rises - creating substantial wealth they never expected.

Reason #2: Your mortgage is the cheapest money you'll ever buy.
Most people need to borrow money during their lives, so why pay 18% to credit cards when you can borrow at rates of 8% or even less?

Reason #3: Your mortgage is the best way you can lower your taxes.
Interest you pay on personal loans, auto loans, and credit cards is not tax-deductible, but for most of us, interest you pay on mortgage loans is fully tax deductible, making the cheapest loan you'll ever get, even cheaper. Imagine borrowing money for a net cost of just 5%. You can do it with a mortgage loan!

Reason #4: Get the cash out of the house now, while you still can.
The main reason people turn to borrowing is because they have little or no income. But if you ever suffer a job loss, major medical or other financial crisis, you could find yourself unable to get a home loan. That's because lender's don't like to lend money if you are already in financial difficulty. That's why you should get a big mortgage now, before you need it - and while you still can.

Reason #5: Your mortgage becomes even cheaper over time.
Depending on the loan you choose, your payment never rises - but your income likely will. That means today's mortgage payment becomes increasingly easy to pay over time!

The rules of money have changed and nowhere is that more evident than with mortgages.

Click on the million dollars to get started!

A TALE OF TWO BROTHERS

Our story begins with two brothers, each earning $70,000 a year. They each have $60,000 in savings, both are buying $300,000 homes, and they each have an extra $200 each month to contribute. (please see footnotes for explanation of hypotheticals)

Brother "A"

Believes in the "Old" Way, paying off the mortgage as soon as possible.

Brother "B"

Believes in the "New" Way, carrying a big, long mortgage and never paying it off.

• 15- year mortgage at 6.25% APR
• $60,000 big down payment
• $0 left to invest
• $2,058 monthly payment (57% is tax deductible/ 33% Average)
• $1,868 Average monthly net after tax cost
• Sends $200 monthly to lender in effort to eliminate mortgage sooner

• 30-year interest-only mortgage at 6.875% APR
• $15,000 small down payment
• $45,000 remaining to invest
• $1,633 monthly payment (100% is tax-deductible)
• $1,176 monthly net after-tax cost
• Adds $200 plus $692 saved from lower net mortgage payment, into investment account which earns 8% rate of return.

Who made the right decision?

Brother "A"

Believes in the "Old" Way, paying off the mortgage as soon as possible.

Brother "B"

Believes in the "New" Way, carrying a big, long mortgage and never paying it off.

• Received $18,116 in tax savings
• Has $0 in savings and investments

• Received $27,431 in tax savings
• Has $132,584 in savings and investments

What if both brothers suddenly lose their jobs?

• Has no savings to get through the crisis
• Can't get a loan because he has no job, even though he has $115,769 more in equity
• Must sell his home or face foreclosure because he cannot make payments
• At this point, it's a fire sale, so he must sell at a discount, then pay real estate commissions (6-7%)

• Has $132,584 in savings to tide him over
• Doesn't need a loan
• Can easily make his mortgage payment even if he's unemployed for years
• Has no reason to panic since he is still in control - Remember...Cash is King!

Brother "A", who never wanted a mortgage in the first place, is now in financial jeopardy because he was trying to pay off his mortgage the wrong way.

Click on the million dollars to get started!

Brother "A"

Believes in the "Old" Way, paying off the mortgage as soon as possible.

Brother "B"

Believes in the "New" Way, carrying a big, long mortgage and never paying it off.

Results After 15 Years

• Received $30,961 in tax savings
• Has $60,485 in savings and investments
• Owns home outright

• Received $82,294 in tax savings
• Has $457,458 in savings and investments
• Has enough savings to pay off the mortgage balance of $285,000 and still have $172,458 left over.

• Received $30,861 in tax savings
• Has $981,375 in savings and investments
• Owns home outright

• Received $164,588 in tax savings
• Has $1,820,616 in savings and invesments
• Has enough in savings to pay off the mortgage balance of $285,000 and still have $1,535,616 left over and has decided to never pay off his mortgage!

Click on the million dollars to get started!

The Moral of Our Story...

"The Old Way of Thinking" can be devastating to your financial future.

You should never send extra money to your mortgage company. Instead, put that money to work for you.

Once you have all of the facts, it's easy to make the right decision.

People who understand how money works choose to carry a big, long mortgage and never pay it off.

How to win the money game

Solid Rock Mortgage is one of Florida's premier mortgage brokers, offering a diversified portfolio of revolutionary concepts and products designed to harness the power of your mortgage.

Robert D. Ashby, Solid Rock Mortgage's President, is Florida's FIRST Certified Mortgage Planning Specialist and has become known as Florida's Debt and Equity Managment Expert.

Solid Rock Mortgage can help you increase liquidity, safety, rate of return, cash flow, and tax deductions while minimizing interest expense and maximizing wealth accrual. We do this by harnessing the power of compound interest to work for you, not against you.

Educating and empowering Florida's homeowners is a way of life at Solid Rock Mortgage. We treat it as our ministry and a way we can give back to our community.

You Are In Control

What would you do differently if you were able to free up cash?

Pay off high interest debt?

Increase your retirement savings?

Prepare for your children's education?

Prepare for a financial emergency?

What about being able to upgrade to your dream home?

Add to your real estate portfolio to further tap equity?

Whether you are refinancing, moving to a new home, or a buying your first home, seeking the guidance of a Certified Mortgage Planning Specialist (CMPS designation) is crucial to your financial future. There are many who claim to be mortgage planners or know what is best, but professionals demonstrate their knowledge and their commitment to help you chose the right mortgage to achieve true financial freedom and enjoy life.

With our diversified portfolio of mortgages, the choice is yours.

Click on the million dollars to get started!

What the experts are saying...

"Carrying a mortgage doesn't cause you to lose any money at all. In fact, just the opposite is true: carrying a mortgage is actually quite profitable. It's eliminating the mortgage that forces you to give up profitable opportunities.

If you have a mortgage and you're dreaming of the day when you make your final payment, you're trying to do something that financially successful people do not do."
- Ric Edelman: New York Times Best-Selling Author of Ordinary People, Extraordinary Wealth.

Stop Dreaming and Start Doing. Take the First Step on the road to true financial freedom today!

Your Advisor for Life,

 

Robert D. Ashby, CMPS CITRMS
President, Solid Rock Mortgage

 

P.S. - Rates are still low and qualifying is easy. No matter what your situation, you owe it to yourself and your family to take advantage of this opportunity, so click on the million dollar bill now.